|
Thank you so much Eric, I can't tell you how good it makes me feel, when I hear your production & voiceover for Martini Bar. You were Cafe Iguana's "radio image" in Miami for so long, it just sounds right.
Just before we opened, a junior partner managed to convince my investors, that we didn't need radio, in fact, his "crowd" was so cool, that radio would hurt us, and that he could fill Martini Bar with his cell phone. I was quite bemused, I wasn't surprised at him, I was surprised at the investors for believing him. So after reminding my partners that none of them had ever owned a 7mil a year store, let alone 5 of them, I agreed to give him 3 weeks.
The sales were, 35K, 31K and then 28K. This is where my real problems started. At this point, the investors thought they had backed a loser, and pulled all financing, including the 50K that I had budgeted for the first month’s radio. They had lost complete confidence in me and in the project. I put up the cash, you produced the spot, and we did 90K last week. We're in a vertical climb. I think the store will level off in the 120 – 150K range.
Bottom line, if anyone ever doubts the power of good production and voiceover, show them this, and give them my number.
Joe Delanie
Managing Partner
Martini Bar Miami
|
